Golf ireland
A place to call home for all golf in ireland

We were engaged by The Public House to provided UX, Design and Project Management work for the new Golf Ireland website.

What we did: UX Research, UX Design, Visual Design, Design Sprint Workshops, Project Management.

The Challenge

Golf Ireland is a new organisation that was established in January 2021 as one governing body for golf in Ireland. It replaces the former bodies: GUI (Golf Union of Ireland) and ILGU (Irish Ladies Golf Union). The new organisation has been established to help move the game forward to meet the needs of modern Ireland, in particular, diversity, gender and inclusivity. 

As UX consultants on the project, we worked with the development company, DotGolf (a New Zealand based development company), who were providing a white label backend system, on the architecture and user experience of the frontend website guided the build from here.

The goal was that the new Golf Ireland website should be the premier website for golf participation, that is inclusive, informative, accessible, valuable and usable.


Our Approach

We began by conducting a survey with GUI and ILGU members followed by qualitative research with golfers to gain a deeper understanding of the problems they are experiencing and to learn more about their experience of the existing websites.

Following this we facilitated a Google Design Sprint workshop with the whole team, using the insights from our user research as the starting point. The purpose of the workshop was to understand the goals of the organisation and align the team on these goals. The Design Sprint workshop focusses on the end users’ goals which helps to create better, more innovative solutions.

Our Process

The user research and Design Sprint Workshop gave us a really strong start to the project. The team was fully aligned on the goals and the problems the new design needed to solve for users. We conducted user research and tested the new designs with early stage wireframes.

Information Architecture

The new website would replace 3 exiting websites so we needed to merge their content into a navigational stucture that made sense. We held a second workshop with the client to decide on which content to migrate and how best to present this on the website.

UX Phase

We took the output from both workshops and created wireframe prototypes to test with users. This allowed us to validate our assumed IA (Information Architecture) and make any adjustments before moving into the design phase.

Visual Design

When we reached the design phase of the project, the client had just launched a new brand with The Public House. We took the lead from their Creative Director and overlayed a modern, fresh look and feel across our validated wireframes.

Development Phase

We managed the project build working closely with DotGolf in New Zealand. The project included the launch of a new World Handicap System (WHS) which would be accessible from the Golf Ireland member’s area. Our designs for the member’s area became the blueprint that was used on DotGolf’s white label product which is used by golf organisations in several countries across the world.

The Result

The new website launched in March 2021 and averages 160k visitors per month. Feedback has been positive and the website is helping to promote the new face of golf in Ireland as modern, inclusive and accessible.

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