apprenticeSHip.ie – A new digital home for Generation apprenticeship

We partnered with TBWA Dublin to provided UX and Design work for Solas Learning Works’ new Apprenticeship.ie website.

What we did: UX Research, UX Design, Visual Design, Design Sprint Workshops, Project Management.

The Challenge

  • Change perceptions around the negative image of apprenticeship
  • Improve how we tell the story
  • Educate people about how apprenticeships work (i.e. paid work as well as  qualification)
  • Help people understand the value of apprenticeship
  • Show diversity in apprenticeships
  • Show how it’s a better option to going straight into work
  • Encourage more employers to offer apprenticeships
  • Provide updated information for employers

Our Approach

We carried out a Design Sprint Workshop to kick-start the project, understand the goals of the organisation and align their team on these goals. The workshop focusses on the end users’ goals which helps to create better, more innovative solutions.

 

Information Architecture
The existing website contained a vast amount of information for each of the user groups: career seekers, existing apprentices, career advisors, parents, potential and existing apprenticeship employers.   The next stage for us was to map out the navigation and overlay the user journey for each persona so that the right information is available and accessible by users.

 

Our Process

The Design Sprint Workshop was a really strong start to the project. The team was fully aligned on the goals and the problems the new design needed to solve for users.

UX Phase
We took the output from the workshop and created wireframe prototypes to test with users. This allowed us to validate our assumed IA (Information Architecture) and make any adjustments before moving into the design phase.

Visual Design
The client has a strong brand in place which includes a large colour palette. We took the lead from the Creative Director in TBWA and created a modern, fresh and very individual look and feel across the website which compliments their online/offline marketing material while maintaining the integrity of the user validated prototype.

Development Phase
We managed the project build working directly with TBWA Amsterdam who were commissioned to implement the website and develop the Storyblok CMS (Content Management System) to allow the client to keep their content updated.

CMS Training
As Storyblok is an API driven CMS, each implementation is custom to the project requirements. We provided the client with a step-by-step guide on updating content in the CMS.  

The Result

The website is proving to be very successful with up to 30k monthly users. More people are taking up apprenticeship and more companies are running apprenticeship programmes. They have seen a reduction in the number of support calls and questions coming in from via social media as people can find the information they need on the website.  Content is updated regularly and positive stories are being shared.

Visit the website.